Germany is about to see red: in 2016 Pulmoll plans to drive forward the strategic expansion of the brand and further increase visibility in retail outlets.
In 2016 Pulmoll will be celebrating its 60th birthday. The anniversary will be celebrated together with all our fans – 80 percent of consumers are familiar with the popular Classic. Pulmoll plans a whole raft of actions to celebrate the anniversary – Pulmoll is giving the red anniversary tin a 50s style makeover and releasing a duo pack, is kicking off a major display campaign in retail outlets and is holding a competition promotion with attractive prizes throughout the year. (…)
Herbolzheim, January 2016.
Discover the complete press release here.
