After a profitable year 2017 and a successful alignment update, Pulmoll is continuing to pursue its brand rejuvenation and clear repositioning strategy. The product image will become even younger, more personal and more eye-catching. In 2018, Pulmoll will therefore focus its activities on the many situations that call for the well-known pastilles within the scope of its brand repositioning. Cheering your sports team on, attending choir practice or feeling the beginnings of a scratchy throat as you wait on a cold station platform are all a situation that “…needs Pulmoll!”.
For throat & voice: in 2017, Pulmoll plans to position itself as an even younger brand and the leading choice for throat and voice.
Herbolzheim, January 2017. Although already regularly enjoyed by many people, one of Germany’s ten most popular throat pastille brands has now reviewed its image in order to go with the times: after last year’s success, Pulmoll intends to once again become the number one treat for throat and voice in 2017.
Germany is about to see red: in 2016 Pulmoll plans to drive forward the strategic expansion of the brand and further increase visibility in retail outlets.
In 2016 Pulmoll will be celebrating its 60th birthday. The anniversary will be celebrated together with all our fans – 80 percent of consumers are familiar with the popular Classic. Pulmoll plans a whole raft of actions to celebrate the anniversary – Pulmoll is giving the red anniversary tin a 50s style makeover and releasing a duo pack, is kicking off a major display campaign in retail outlets and is holding a competition promotion with attractive prizes throughout the year. (…)
Fritz Haasen, Managing Director of Kalfany Süße Werbung GmbH & Co. KG, talks about fresh new ideas:
With the summery Mango-Mint, trendy Pomegranate-Aronia, fan mascots, and amusing and cheerful Disney stars, the confectionery and tinned sweets expert is off to a successful start in 2015.
What new sweets will Pulmoll be filling the tins with next year?
Fritz Haasen: Our new Pulmoll Pomegranate-Aronia variety, combined with a delicious menthol flavour for the throat and pharynx. It is well-known that the trendy pomegranate fruit and aronia power berries are chock full of healthy vitamins, minerals and flavonoids.
Kalfany Suesse Werbung conquers new markets with a variety of fruity delights
Kalfany Suesse Werbung GmbH & Co. KG is cramming 2015 full of innovation: Pulmoll is bringing to the market their Pomegranate-Aronia trend product and a Mango-Mint summer edition, Cupper Sport is launching their Fruit Gum Mascots and Kalfany is releasing extra sour Fruit Bonbons in Mickey Mouse design tins.
Steviol glycosides from the Stevia plant.
Pulmoll sugar-free contain isomalt instead of sugar and thus contribute to the
maintenance of tooth mineralization.
A varied and balanced diet and a healthy lifestyle are important for your well-being.
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